Customer Service: Jamaica’s Missed Opportunity

It’s a common expression in Jamaica: “Our customer service is the worst!”

While many take the time to vent their frustrations on social media, few follow through with a formal complaint to have their complaints resolved.

Social media has certainly made it easier for customers to share how they feel about brands and the services they offer.  In contrast, Jamaican companies have embraced social media more as a marketing tool than as a customer service platform.

It’s a missed opportunity.  With consumers today demanding more action and less talk, “Please DM us your information” is hardly an acceptable approach when customers expect companies to anticipate and prepare for their needs.